Close this window
 
top

art for
art's sake

Balcom drew up a masterpiece
of a website that both mirrors
and frames The Modern's collection.

the work

just what the robot ordered

What's Next in marketing met What's Next in surgery when Balcom prescribed this campaign for USMD Hospital at Arlington.

the work

a campaign
of biblical proportions

A Dead Sea Scrolls exhibition
is opening in Fort Worth,
and Southwestern Seminary
chose Balcom to spread the word

the work

if billboards
could talk

Balcom combined outdoor
advertising with social media
to make Justin fans the stars
of the rodeo.

the work

branding that drills down
and cleans up

Balcom helped Veritas Energy, LLC
explain their complex services
in a simple, visual message.

the work

twitter follow us

b seen. b heard. b loved.

WHAT'S NEXT.

It drives everything we do at Balcom. Innovation meets inspiration every day to make great things happen for our clients.

We’re marketers at heart, but we have digital brains and creative souls. While traditional agencies scramble to bolt on interactive shops and digital agencies rush to add branding competencies, we simply go about our business -- the business of making people fall in love with brands.

branding

research
strategy and planning
brand definition
creative strategy
graphic design
advertising
integrated marketing programs

interactive

digital strategy
website design and development
tracking, analytics and optimization
email marketing
technology architecture and integration
mobile marketing
managed hosting and support
consumer behavior measurement
integrated marketing programs

public relations

strategic planning
corporate communications
employee relations
media relations
media coaching
community relations
crisis communication
reputation/issues management
research and writing

social media

strategy and planning
architecture and content development
blogging, micro-blogging and social networking
monitoring for reputation management
measurement and adjustment

traditional and emerging media

media planning and buying
search marketing, organic and pay-per-click
affiliate programs
tracking and reporting

Holly
Holly Aguilar – the whole enchilada
Senior Art Director
Stuart
Stuart Balcom – boss hog
President & CEO
Brian
Brian Blankenship – tenacious b
Interactive Creative Director
Steve
Steve Cantrell – the voice of reason
Director of Client Services & Media Specialist
Jamie
Jamie Fisher – copy. right.
Senior Copywriter/Content Specialist
Ashley
Ashley Freer – the instant messenger
Account Director & PR Specialist
Carol
Carol Glover – champion of wow
Creative Director
Chip
Chip Hanna – thunder & lightning
Interactive Account Director
Jennifer
Jennifer Haynes – british invasion
Account Coordinator & PR Assistant
Ali
Ali Lamb – vroom vroom
Social Media Manager
Krystal
Krystal Lewis – blonde ambition
Account Director
Lesley
Lesley Mason – posthaste
Social Media Manager & PR Coordinator
Bruce
Bruce McLain – daddy warbucks
CFO
Stephanie
Stephanie Orges – parenthesis
Writer
Christine
Christine Painter – 5 foot wonder
Intern
Alan
Alan Parchman – jolly rancher
Account Director & Media Specialist
Susan
Susan Schoolfield, APR – ad ma'am
Account Director & PR Specialist
David
David Sims – the doctor
Senior Art Director
Mike
Mike Skwarcan – indianimal
Interactive Developer
Kim
Kim Speairs, APR – velvet hammer
Director of Client Services & PR Specialist
Trey
Trey Sprinkle – design monkey
Senior Art Director
Toni
Toni Stuard – gggggrrreat
Accounting Manager
Lynne
Lynne Swihart – poof. done. effortless.
Production Director
Lauren
Lauren Ashley Turner – ascender
Online Marketing Specialist

architecture

Huckabee & Associates, Inc.
Quorum Architects

arts

Arts Council of Fort Worth & Tarrant County
Modern Art Museum of Fort Worth

business-to-business

Customized Communications, Inc.
Imperial Construction
Integrated Furniture Systems
K&N Mobile Distribution Systems
Thomassen Amcot International, LLC.
Win-Sam, Inc.

education

All Saints Episcopal School
Art Institute of Fort Worth
Fort Worth Christian School
Neeley School of Business
Texas FFA

financial

Central Texas Mortgage
JPMorgan Chase
Pennybacker Capital, LLC
Southwest Bank
Tailwind Advisors

healthcare

Jones Audiology
Landmark Healthcare
Magaw Medical
Norman Regional Health System
North Texas Specialty Physicians
Pediatric Eye Specialists
St. Charles Health System
Texas Health Resources
Vetoquinol

legal

McDonald Sanders

non-profit

Barnett Shale Energy Education Council
Ben Hogan Foundation
Boys and Girls Clubs of Greater Fort Worth
CASA of Tarrant County
Fort Worth Chamber of Commerce
Fort Worth Convention & Visitors Bureau
Fort Worth Museum of Science and History
Fort Worth Police & Firefighters Memorial
Habitat for Humanity
Henry House Foundation
LifeGift
Rainwater Charitable Foundation
REAL School Gardens
Texas Ranger Association Foundation
United Way of Tarrant County

oil & gas

Harbison-Fischer
Texxol
XTO Energy

pharmaceutical

Alcon Laboratories
ConvaTec
Healthpoint, Ltd.

real estate

Rocky Creek Ranch
The Metropolitan

retail

Adam Smith’s Texas Harley-Davidson
Cash America
John Soules Foods, Inc.
Justin Bent Rail
Justin Boots
Justin Original Workboots
Tener’s Western Outfitters
Tomlyn
Tony Lama Boots
Zimmerer Kubota & Equipment, Inc.

technology

Consuro Managed Technology

agency

Vision 20/20, Best Small Company (2010)
Best Places to Work in North Texas (2009)
American Advertising Federation Silver Medal Award (Lynne Swihart, 2009)

advertising

American Advertising Federation National ADDY Awards (2009)
American Advertising Federation District 10 ADDY Awards (1998, 2004–10)
American Advertising Federation Fort Worth ADDY Awards (1994–12)
     Best of Show (2009)
     Special Judges Awards (2004–10)
Annual Healthcare Advertising Awards (2000–06, 2009)
Aster Awards (2000–09)
Communication Arts Design Annual (2008)
Council for Advancement and Support of Education (CASE) District IV Awards (2009)
Dallas Society of Visual Communications (DSVC) (2008–09)
International Association of Business Communications Bronze Quill Awards (2005)
Logo Lounge Sixth Edition (2010)
Logo Lounge Shapes and Symbols (2010)
Medical Marketing & Media Awards (2005)
Press Club of Dallas Katie Award (2004)
Printing & Imaging Association of Mid-America (PIA) Awards (2008–2009)
PRINT Regional Design Annual (2008, 2010)
Service Industry Advertising Awards (SIAA) (2007)
Western & English AIM Awards (2001–08)

interactive

American Advertising Federation National ADDY Awards (2009)
American Advertising Federation District 10 ADDY Awards (2009, 2012)
American Advertising Federation Fort Worth ADDY Awards (2008–12)
     Best of Show Interactive (2009, 2012)
Annual Healthcare Advertising Awards (2009)
Aster Awards (2009)
Dallas Society of Visual Communications (DSVC) (09)
eHealthcare Leadership Awards (2010)
Western & English AIM Awards (2008)

public relations

Houston Public Relations Society of America (PRSA) Excalibur Award (2007)
Public Relations Society of America (PRSA) Bronze Anvil Award (2007, 2010)
Texas Public Relations Association (TPRA) Best of Texas (2007–2008)

lots of clients. lots of work. lots of wow.

USMD Hospital at Arlington

  • Outdoor
  • Interactive
  • Print

Veritas Energy, LLC

  • Identity
  • Interactive
  • Print

Southwestern Seminary

  • Identity
  • Interactive
  • Public Relations
  • Print

Tomlyn

  • Print

Adam Smith's Texas Harley-Davidson

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

CASA of Tarrant County

  • Interactive
  • Public Relations
  • Print

Habitat for Humanity

  • Interactive
  • Public Relations
  • Print

Fort Worth Museum of Science and History

  • Outdoor
  • Public Relations
  • Broadcast

United Way of Tarrant County

  • Interactive
  • Public Relations
  • Print

Justin Bent Rail

  • Identity
  • Interactive
  • Print
  • Broadcast

Tener's Boots

  • Interactive

Barnett Shale Energy Education Council

  • Identity
  • Interactive
  • Public Relations
  • Print

Consuro

  • Interactive

Art Institute of Fort Worth

  • Public Relations

Tony Lama

  • Outdoor
  • Identity
  • Interactive
  • Print

The Metropolitan

  • Outdoor
  • Print

LifeGift

  • Identity
  • Interactive
  • Public Relations
  • Print

REAL School Gardens

  • Identity
  • Interactive
  • Public Relations
  • Print

Tailwind Advisors

  • Interactive

Ben Hogan Foundation

  • Identity
  • Interactive
  • Public Relations
  • Print

Justin Boots

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

Norman Regional Health System

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

Justin Gypsy Collection

  • Identity
  • Interactive
  • Print

Neeley School of Business at TCU

  • Outdoor
  • Interactive
  • Print
  • Broadcast

Salex

  • Print

Veritas Energy, LLC

Southwestern Seminary

Sundance Childcare Management

Sundance Childcare Management develops and operates childcare centers in Austin, Fort Worth, Dallas and Houston. The lovable owl, (the client named him Sunny) personifies the joy of learning and discovery.

Adam Smith's Texas Harley-Davidson

Adam Smith’s Texas Harley-Davidson in Bedford needed rebranding to reflect the new ownership. This logo incorporates the familiar national Harley emblem while introducing the new owner’s name, scrawled in chrome with a stylized star “A.”

Integrated Furniture Systems

Integrated Furniture Systems provides total project management for government and military projects under its GSA Contract for Packaged Office Furniture.

Lama Stars

Tony Lama’s partners at the National Barrel Horse Association helped design the new Lama Stars Collection. Functional and fashionable, the boots scoot stylishly from the arena to the dance floor. (Featured in LogoLounge Sixth Edition and LogoLounge Master Library Series Shapes and Symbols.)

Santa Fe Youth Services

Santa Fe Adolescent Services is a nonprofit agency that helps at-risk youth redefine their lives, change their behavior and uncover their true potential. Their logo embodies the young people’s positive energy. (Featured in LogoLounge Sixth Edition.)

Bus-Tech

Virtuent™ is a tape-on-disk technology that is the engine for Bus-Tech’s award-winning Mainframe Data Library (MDL) products. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Magaw Medical

Magaw manufactures and distributes video laryngoscopes, medical devices that allow for a clear view of the vocal folds and the glottis during intubation. The logo mirrors the device in its simple, innovative sophistication.

LifeGift

Second Chance Run is an annual event that raises awareness for organ and tissue donation. The dandelion-inspired mark reminds us that every single donation answers a lifesaving wish for dozens of people.

Texas Health Resources

Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States. Unifying more than a dozen hospitals under a branded system began with this Celtic-inspired mark. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

550 Bailey

550 Bailey includes 122, 834 square feet of updated Class A office space just west of downtown Fort Worth. The mark reflects the building’s recent renaissance and close affiliation with the Modern Art Museum of Fort Worth.

Joshua ISD

The Fighting Owls of the Joshua Independent School District call Johnson County home. The dynamic owl and star combination reinforces the district’s motto: excellence for all, from all. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Justin Gypsy Collection

Sassy boots in the Justin Gypsy Collection help cowgirls express their gypsy spirit and “Keep it Gypsy.”

Pennybacker Capital

Pennybacker Capital invests in real estate assets in select growth markets of the United States. The company’s logo references a bridge near the Austin headquarters. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Neeley School of Business at TCU

Neeley is a nationally recognized leader in undergraduate and graduate business education. This logo was the cornerstone of a comprehensive rebranding campaign.

Tailwind Advisors

Tailwind serves as a multi-family office for families of significant wealth, offering sophisticated, independent wealth management services. We believe building a strong relationship with our clients is the first step in building sound, strategic family plans.

ULTRACEPT Antiseptic Handwash

ULTRACEPT™ Antiseptic Handwash is the next generation hand sanitizer.

Arts Council of Fort Worth & Tarrant County

Unifying the Arts Council of Fort Worth and Tarrant County, the Fort Worth Community Arts Center and Fort Worth Public Art required a bold artistic statement. The abstract A unites all three entities. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Modern Art Museum of Fort Worth
http://themodern.org

Veritas Energy, LLC
http://veritasenergyllc.com

Southwestern Seminary
http://SeeTheScrolls.com

Texas FFA
http://mytexasffa.org

North Texas Specialty Physicians Charitable Fund
http://www.ntspcf.org

National Jewelry Liquidation Center
http://www.myjewelrycenter.com

Norman Regional Health System
http://www.normanregional.com

Tener's Boots
http://www.tenersboots.com

Barnett Shale Energy Education Council

http://www.bseec.org

Consuro

LifeGift
http://lifegift.org

Tailwind Advisors
http://tailwindadvisors.com/

Justin Boots
http://www.justinboots.com

The Metropolitan
http://www.themetropolitandallas.com/

Justin Bent Rail
http://www.justinbentrail.com

REAL School Gardens
http://www.realschoolgardens.org

Tony Lama
http://www.tonylama.com

iMapWeather
http://www.imapweather.com

Huckabee & Associates, Inc.
http://www.huckabee-inc.com

Ben Hogan Foundation
http://www.benhoganfoundation.org

CASA of Tarrant County
http://www.speakupforachild.org

Adam Smith's Texas Harley-Davidson
http://www.texasharley.com

We count on the marketplace to judge our work every day, but once a year our peers weigh in, too. We’re honored to have eight pieces of work recognized in the 2012 Fort Worth ADDY Awards. Thanks to our clients that made it all possible.

Special Judges Award


Gold


Silver


Bronze

we're good. we have it in writing.
Balcom Agency Hires Jamie Fisher as Senior Copywriter and Content Specialist
May 17, 2012

FORT WORTH, TX – May 17, 2012 – Jamie Fisher has joined the Balcom Agency as senior copywriter and content specialist, bringing more than a decade of experience in both brand messaging and content creation to the B team.

Read More
Ali Lamb Joins Balcom Agency as Social Media Manager
March 8, 2012

FORT WORTH, TX – March 8, 2012 – Ali Lamb has joined the Balcom Agency as social media manager, bringing extensive knowledge of social media and digital marketing—as well as a background in Western lifestyle marketing—to the position.

Read More
more
Syndicate content
chiphanna @incslinger Thanks for sharing the post! Let me know if you try it and what you think. about 21 min 52 sec ago
LesleyLaPalma #LSU student takes classes online, while fighting cancer on the East Coast: http://t.co/X0fgntF8 about 31 min 1 sec ago
chiphanna The Story of Send http://t.co/LjTlzKSM A really cool look at what it takes to send a message in Gmail. about 36 min 37 sec ago
chiphanna Stressed out? Take this pill. http://t.co/dwLdQF60 A new blog post about a natural supplement that will help with stress. about 1 hour 38 min ago
chiphanna 50 Years Of Government Spending, In 1 Graph http://t.co/dlgfklsD about 11 hours 21 min ago
chiphanna His & Hers. http://t.co/HFfbRX3K about 15 hours 32 min ago
chiphanna @RyanJCormier Local and organic food that is delivered to your door. http://t.co/shQo0XxN. I've got a coupon if you're interested. about 15 hours 57 min ago
chiphanna I got my first Greenling Local Box today. Yum!!! http://t.co/Cre0esSk about 15 hours 59 min ago
chiphanna The Fastest-Dying Jobs of This Generation (and What Replaced Them) http://t.co/pF8mVAz5 about 16 hours 11 min ago
chiphanna You have $75 Billion to save the world. How would you spend it? http://t.co/jZMZf4jN about 17 hours 41 min ago
more
don't be a stranger

Put the B Team to work

on your toughest business challenge. If you have a marketing, interactive or public relations need, we’d love to talk with you about it.

B part of something great.

Talented people come here to work in an environment that hums with high expectations and celebrates the individuals that meet them.